Meeting/Event Information

Every Monday starting April 6 and ending April 27  |  12:00-1pm via Zoom

Book Club days: 4/6, 4/13, 4/20, 4/27

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime (by Christophe Morin and Mariano Rodriguez) is perfect for entrepreneurs because it moves away from "gut feelings" and focuses on the neuroscience of how customers actually make decisions.

Week 1: The Science of Why We Buy
Reading: Chapters 1 & 2
Chapter 1: Why Is Neuromarketing a Game Changer?
Chapter 2: The Neuroscience of Persuasion
The Focus: Moving away from "Old Marketing" and understanding the specific neuroscience (the Primal vs. Rational brain) that dictates customer behavior.

Week 2: The NeuroMap™ & The 6 Stimuli
Reading: Chapters 3 & 4
Chapter 3: NeuroMap: A Brain-Based Persuasion Theory
Chapter 4: Applying Six Stimuli to Persuade the Primal Brain
The Focus: Mastering the 6 stimuli (Personal, Contrast, Tangible, Memorable, Visual, Emotional) that actually get a "Yes" from the Primal Brain.

Week 3: Solving Pain & Standing Out
Reading: Chapters 5 & 6
Chapter 5: Diagnose the Pain
Chapter 6: Differentiate Your Claims
The Focus: The first two steps of the NeuroMap: Identifying the "Pain" (the only reason people buy) and making "Claims" that your competitors cannot match.

Week 4: Proving Value & The Final Delivery
Reading: Chapters 7 & 8
Chapter 7: Demonstrate the Gain
Chapter 8: Deliver to the Primal Brain
The Focus: Proving the "Gain" (the ROI) and the 6 "Persuasion Elements" (Grabbers, Big Pictures, etc.) to close the deal.

Weekly discussions are free of charge - you must purchase the book - available on Amazon, Audible, Inspire Uplift and wherever books are sold - then Zoom in virtually every Monday at noon to discuss the reading assignment. Sessions facilitated by NAWBO member, Jill Windelspecht.

Space still available! It's easy to catch up in the book.